Tuesday, November 22, 2011

The 411: Small Business Saturday

Holiday season is upon us.  While we are welcoming back another year of holiday commericals enticing us to get our wallets ready for this huge shopping weekend, there is one new movement that is gaining a lot of steam: Small Business Saturday.  SBS is actually in its 2nd year and the whole point is for consumers to shop only at small businesses this coming Saturday, November 26th. 

We all know that Black Friday is a HUGE American phenomenon, with thousands of people camping out on Thanksgiving night in anticipation for stores opening at midnight with mind blowing deals on holiday shopping.  And yes, we all love the big retailers, but think of how many small businesses are overlooked?  Taking one day to support will make a huge impact on small businesses across the country, a boost we all need.  Shopping exclusively at these small businesses is not only good for the them, but think of all the personal interaction that you miss as just another face in the crowd at the nationwide stores, not to mention the unique gifts for your friends & family.  And just to be clear, small businesses are located in your community and online (hello Etsy!) so show your support however you want.   

Not sure where to find these great businesses?  Since social media is king, Small Business Saturday has a facebook page which allows small businesses to register and consumers can search their local businesses!  According to the Small Business Saturday Consumer Spend Survey 2011, 61% of consumers plan to shop at locally-owned clothing and accessories stores on November 26.  I'll be posting local vendors this week for you to check out, focusing on the great wedding vendors I've worked with through Felicity C Weddings.  Because of course you can shop for wedding items along with holiday shopping!  

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